A New Era for Shasta Livestock Auction Yard, Inc.
COTTONWOOD, CALIF.(February 2, 2021)—It is with a heavy heart that we are announcing to our friends and loyal customers that Shasta Livestock Auction Yard, Inc. will have its last regular weekly sale in Cottonwood, Calif. on February 12, 2021.
We understand the legacy that our parents Ellington and Betty Peek brought to Cottonwood with the opening of Shasta Livestock. It is our family’s sincere goal to honor that legacy moving forward.
The Peek Family has been searching for a future business model for the past 15 years, even prior to our beloved brother Andy’s passing in 2008. We feel the time has come to make a change.
While this may be the end of an era, it is most certainly not the end of Shasta Livestock’s involvement in livestock marketing. We will be turning our sole focus to our video and country sales, where we will continue to market cattle and sheep as the largest representative of Western Video Market.
For the foreseeable future, Cottonwood will continue to be the home of Western Video Market and Shasta Livestock country and video sales. Several internal changes are currently being made to improve the services offered in these divisions of our business.
The Branding Iron Restaurant in Cottonwood will also remain open through March 7, 2021. The land and facilities will eventually be put up for sale.
The entire Peek family sends our heartfelt gratitude to all of you that have made Shasta Livestock Auction Yard the success it has been for nearly 60 years. We have been blessed with wonderful employees, customers and a great community!
Throughout our history we have captured many important moments and met many important people.
Take a look through our visual history in Ellington Peek’s Hall of Friends.
Founded in 1961 by cattle industry legend Ellington Peek, Shasta Livestock Auction Yard is in Cottonwood, California. Approximately 100 miles south of the Oregon border, at the heart of the California / Oregon / Nevada cattle triangle.
Shasta Livestock Auction is one of the largest livestock marketing entities west of the Rockies, handling thousands of head of cattle and lambs via country and video sale trade. Shasta Livestock is the largest representative for Western Video Market, the second-largest livestock video marketing company in the country. We have the experience, know-how and track record to make your livestock bring what they’re worth, no matter what marketing option you choose.
CONTACT INFORMATION
Ellington Peek, Founder
Brad Peek, Co-owner and General Manager (916) 802-7335
Callie Wood, Co-owner and Secretary/Treasurer (530) 347-3793
Staff:
Justin Niesen
JC Niesen
Ronnye Garcia
Holly Foster
Tori Wallis
Jennifer Crane
Farris Smith
Tania Burrone
Enjoy your visit here and if we can help you out with your cattle marketing needs, be sure and give us a call or email.
Order Ellington Peek’s Book by Mail
Ellington Peek
Owner and founder of Shasta Livestock Auction Yard
